TÜV as a data trustee
Who owns vehicle data? Who manages it? Data from connected vehicles enable a multitude of useful applications. This data requires trustworthy protection. For fleet operators to manage their businesses efficiently, they need users to provide them with information. Ideally, users should be able to do this with confidence. Let us take a closer look at the contentious area between data privacy and data usage.
Data privacy and data usage
Legal aspects of data sharing in vehicles remains a gray area
Study: Vehicle users are happy to share data under certain conditions
In collaboration with the University of St. Gallen, we conducted a large-scale series of studies to investigate the conditions under which drivers in Germany would be ready to share data from their connected vehicles.
The core finding:
When an independent third-party acts as a data trustee, consumer confidence and thus willingness to share data increases significantly. Furthermore, under such conditions, users are seemingly willing to provide more information than they would without the involvement of a third party.
Trusted Data Services combine efficient fleet management with data privacy
What does this look like in practice? We have developed a solution – “Trusted Data Services” – that we already use as an independent “third party” for large fleet operators.
Via Trusted Data Services, we, as a neutral entity, obtain user opt-ins, secure and manage recorded data, and forward data pseudonymized to fleet management or similar systems. We therefore act as a rights administrator (who gets access?) and resource provider (which data and functions are
All parties benefit from the system. Vehicle owners and drivers can be confident that data processing will comply to the most stringent of security requirements, and that their data privacy rights can be actively exercised. They can also be assured that data encryption by the data trustee means personalized evaluation of their data can take place only with their consent. Fleet managers and data users, such as claims management systems, also get comprehensive, processed data records according to individual vehicles. Trusted Data Services also enable fleet operators to instantly provide clear and verifiable information on compliance with data privacy, for example, when requested to do so by an official audit or a works council. The ability to do this is vital considering fleet managers and managing directors are often personally liable for ensuring that data is processed in accordance with GDPR.
To sum up:
Smart Mobility Team
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